Hailey Bieber, the renowned model and entrepreneur, is on the verge of selling her cosmetics brand, Rhode, in a deal that could exceed $1 billion. The potential sale has caused a stir in the beauty world, as it reflects the growing power of celebrity-backed brands in an increasingly competitive market. Launched in 2022, Rhode quickly became a major player with a focus on clean, high-quality skincare and makeup products. The brand's success is largely attributed to Bieber's massive social media following, making Rhode a true sensation in the beauty industry. Now, with investment banking giants JPMorgan Chase and Moelis & Company handling the sale, eyes are on what could be one of the largest transactions in celebrity beauty history. This move is poised to set new standards for how celebrity-founded brands are valued and could spark a new wave of celebrity entrepreneurs. As Rhode nears its $1 billion valuation, the future of both the brand and Hailey Bieber's entrepreneurial journey hangs in the balance.
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