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Why Costco and Goldman Sachs Are Sticking with DEI Amid Backlash

Despite growing opposition from anti-DEI activists and shareholders, companies like Costco and Goldman Sachs are maintaining their commitment to diversity, equity, and inclusion (DEI) programs. Both companies have recently defended their initiatives, emphasizing the positive impact on innovation, employee retention, and long-term business success. Costco’s Board of Directors rejected a proposal to assess the risks of its DEI efforts, while Goldman Sachs CEO David Solomon underscored the importance of diversity in serving global clients. While some corporations have scaled back their DEI programs, others continue to view these initiatives as essential for fostering inclusive workplace cultures and attracting diverse talent.

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